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SanMar Adds New Era Apparel Line

November 8, 2017

SanMar Corp., Issaquah, Wash., has added more than 40 new apparel styles from New Era to its product selection.

Offered exclusively by SanMar, the new collection captures the history and essence of the New Era brand, according to the company. New Era manufactures headwear, apparel and accessory lines and has more than 500 licenses in its portfolio. This all-new apparel line, developed in close collaboration with SanMar, is the first time that New Era has expanded beyond hats to offer something new to the promotional products industry, according to the company.

“Each style is designed with authenticity and modern details in soft-handed fabrics,” says Lee Strom, vice president of marketing, SanMar. “Our New Era apparel line blends lifestyle looks with the heritage of sports and modern details. It was built for clients seeking a recognized retail brand at achievable price points.”

The New Era apparel launch includes performance T-shirts, sweat shirts, polos and activewear. Lifestyle options, including Heritage Blend 3/4-sleeve baseball raglan tees, and sueded cotton tees and hoodies, offer comfort with edgy style, according to the company, while on-field pieces — like Diamond Era full-button jerseys — offer moisture-wicking, odor-control and snag-resistance performance details.


New Era products are available now on SanMar’s website, and a catalog will be available in early January 2018. SanMar also will showcase the new products at beginning-of-the-year trade shows. — J.L.


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