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New Era Launches First REPREVE NFL Cap




November 21, 2017

New Era, Buffalo, N.Y., and Unifi Inc., Greensboro, N.C., recently debuted the first-ever NFL cap made with recycled plastic bottles via REPREVE fiber.

The new, eco-friendly Denver Broncos hat now is available at the Broncos Team Store at Sports Authority Field at Mile High during Broncos games. The REPREVE-based caps will come in multiple styles, including the 9FIFTY and 9TWENTY.

The New Era 9FIFTY cap is the company’s classic snapback style with a structured front panel and a full crown; the visor is designed to be worn flat but can be curved for individualized styling. The 9TWENTY is a strapback hat with an unstructured, curved visor.

“The synergy between REPREVE and New Era Cap represents one of incredible quality, performance and a commitment to eco-friendliness,”” says Mark Maidment, vice president, creative, New Era. “Not only does New Era Cap value environmental consciousness, but our consumers are also increasingly looking for products with a transparent sustainability story. We are excited to expand our eco-friendly product offering to the NFL with an exclusive launch with the Denver Broncos.” — J.L.