News:


Nazdar Focuses on Advertising-Specialty Market

By Jamar Laster




July 27, 2017

Nazdar, Shawnee, Kan., has launched an intensive focus on the growing advertising-specialty market.

The company manufactures ink for screen, digital and pad printing, three popular methods used to personalize and brand ad-specialty items, according to the company. The variety of substrates can be challenging for an ad-specialty printer.

Nazdar’s Technical Service Team is focusing on finding the ink to solve many print, adhesion and coverage issues printers encounter with competitor products.

“We have so much to offer the ad-specialty printer,” says Phil McGugan, vice president of sales and technical service, Nazdar. “Our many distribution locations, in-house color matching and online resources truly place Nazdar ahead.”