February 24, 2017
InkSoft, Albuquerque, N.M., has posted a blog exploring how apparel decorators can set—and get—the prices they need to be successful.
Titled “The Secret to Charging Higher Prices in Your Print Shop,” the blog explains the risks and realities of competing solely on price and the long-term effects it can have on your business. It also discusses how to keep your prices and customers by identifying what sets your business apart and playing to its strengths. Blog readers will discover the underlying secret to commanding higher prices and the key elements to putting it into practice.
The blog also includes tips for alternative ways to make your business stand out and communicating what differentiates your shop to showcase the added value that makes it worth the price. These include everything from positioning your company to expanding products and services, and driving the message home.
Read the blog by clicking here. — J.L.
March 27, 2024 | Industry
With another successful Impressions Expo in Atlantic City, New Jersey, now in the books, it’s time for apparel decorators, and screen printing, embroidery, heat pressing and digital decorating equipment and materials suppliers to start thinking about Impressions Expo Fort Worth.
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March 26, 2024 | Industry
Impressions Expo, the decorated apparel industry’s biggest trade show, brought fervor and exciting promise to Atlantic City (March 21-23).
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March 18, 2024 | Industry, Screen Printing
ROQ International and ROQ.US have announced the debut of ROQDigital.com, a platform exclusively dedicated to the world of digital print.
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