A4 Goes Green with Recycled Polyester
A4, manufacturer of premium sportswear and team uniforms, is now making all its most popular apparel, and the vast majority of its line, with recycled polyester.
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News: Industry
InkSoft Blog Offers Guide to Flash Sales
A new blog from InkSoft, Albuquerque, N.M., examines at flash sales—limited-time promotions offering big savings—from a printer’s standpoint.
The blog post, called “A Printer’s Guide to Flash Sales,” discusses their risks and rewards, and how to make them successful.
From identifying and establishing goals to developing short-term promotions that target a particular audience while not causing friction with another, the blog provides a concise, comprehensive primer on online, apparel-industry flash sales. Readers will learn about timing these sales and their marketing, analyzing the ways these promotions can benefit business and different types of deals that can be offered beyond simple discounts.
The blog also includes advice on avoiding common pitfalls in areas like estimating inventory, addressing merchandise shortfalls and more. From presale research to post-sale results analysis, this free resource offers guidelines for planning effective, profitable flash sales that boost sales without eroding profits.
Read the blog here. — J.L.
More Industry News
Report: Direct-to-Garment (DTG) Printing Machine Market Poised for Further Growth
Per the global market-research firm Repot Prime the global direct-to-garment (DTG) printing machine market is expected to grow $710 million by 2030.
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Vastex DTF Powder-to Film, Dryer Combo
The Vastex PTF-100 powder-to-film coating system in combination with an integral Vastex D-100 conveyor dryer increases production efficiencies for direct-to-film (DTF) heat-transfer apparel decorators.
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