A4 Goes Green with Recycled Polyester
A4, manufacturer of premium sportswear and team uniforms, is now making all its most popular apparel, and the vast majority of its line, with recycled polyester.
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News: Industry
InkSoft Blog Discusses the Marketing Funnel
A new blog from InkSoft, Albuquerque, N.M., discusses using a marketing funnel to fine-tune your marketing strategy in order to address new digital-media opportunities.
The blog explains this adaptable model and how it can enable you to visualize your customers at different stages of their shopping experience and guide them on their journey. Then, it explores how you can apply the concept to your printing business. Learn how to use marketing techniques to push customers from awareness and interest to making a purchase.
There also are practical tips and advice for creating a marketing blueprint that uses various media. Find out how to evaluate and refine your efforts and develop a matrix for measuring success. Specific examples of funneling in action also are given.
Read the blog by clicking here. — J.L.
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Report: Direct-to-Garment (DTG) Printing Machine Market Poised for Further Growth
Per the global market-research firm Repot Prime the global direct-to-garment (DTG) printing machine market is expected to grow $710 million by 2030.
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Vastex DTF Powder-to Film, Dryer Combo
The Vastex PTF-100 powder-to-film coating system in combination with an integral Vastex D-100 conveyor dryer increases production efficiencies for direct-to-film (DTF) heat-transfer apparel decorators.
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