A4 Goes Green with Recycled Polyester
A4, manufacturer of premium sportswear and team uniforms, is now making all its most popular apparel, and the vast majority of its line, with recycled polyester.
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News: Industry
InkSoft Article Addresses Convenience As A Sales Tool
InkSoft, Tempe, Ariz., now offers a new “Shop Talk” article focusing on convenience as a key selling tool for apparel decorators in today’s digital age.
The article, titled “Convenience: An Unrivaled Sales Tool for Apparel,” was written by industry guru Marshall Atkinson. It explores what it takes to not just operate in the virtual selling arena, but also thrive in it. Readers will learn the main factors in a successful convenience strategy and how to develop one that gets customer attention and loyalty.
The article also explains how identifying and addressing customers’ “pain points” translates to convenience, sales and repeat business. It discusses online options for solving customer problems with ordering, consistency, distribution and more.
Readers also will find out about tools and methods for enhancing convenience by boosting speed and efficiency, and how to market convenience. — J.L.
More Industry News
Report: Direct-to-Garment (DTG) Printing Machine Market Poised for Growth
Per the global market-research firm Repot Prime the global direct-to-garment (DTG) printing machine market is expected to grow $710 million by 2030.
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Vastex DTF Powder-to Film, Dryer Combo
The Vastex PTF-100 powder-to-film coating system in combination with an integral Vastex D-100 conveyor dryer increases production efficiencies for direct-to-film (DTF) heat-transfer apparel decorators.
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