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Hanes Donates Socks to Help Homeless



November 30, 2017

Hanes, Winston-Salem, N.C., has donated 225,000 pairs of socks and 18,000 pairs of underwear to organizations fighting homelessness across the United States as part of its eighth national sock drive.

Since the program began in 2009, the brand has provided more than 2 million pairs of socks to help people experiencing homelessness. Hanes is partnering with The Salvation Army, Delivering Good, Covenant House and nearly 30 other community-based relief programs to distribute the apparel to those in need. Socks and underwear are the most requested items from relief agencies who work with the homeless, according to the company.

“Most of us take new socks and underwear for granted, but we know these items bring great comfort to and make a dramatic difference in the lives of those experiencing homelessness,” says Sidney Falken, chief branding officer, HanesBrands. “Access to something as basic as clean, dry socks can literally save lives within our country’s homeless population.”

Each year, it’s estimated that between 2.5 million and 3.5 million Americans sleep in shelters, transitional housing and public places not meant for human habitation, according to the National Law Center on Homelessness & Poverty. Additionally, a reported 7.4 million people have lost their homes and are living with family or friends due to economic necessity. And 1 million people who are experiencing homelessness have full-time jobs.


To focus attention on the subject as part of the national sock drive, Hanes is collaborating with Invisible People, a nonprofit organization dedicated to changing the story of homelessness in the United States.

“It may be surprising for many to learn that those who are homeless today were much like the rest of us not so long ago,” said Mark Horvath, founder of Invisible People. “I never planned to live on the street, and neither does anyone else.

Hanes and Horvath provided smartphones to three people experiencing homelessness and asked them to document their personal stories during a 24-hour period. Mary, a single mother, award-winning artist and college student; David, a widower with a Master of Fine Arts degree who is pursuing teaching opportunities; and Manda, the victim of a traumatic brain injury who now takes care of others in her tent community; each share a compelling, first-person account of what a “day in the life” of homelessness really entails.

“Humanizing homelessness is a critical first step to begin solving it, and Mary, David and Manda were incredibly brave to share their stories,” said Falken, who noted that Hanes and Horvath are currently working to assist the three in hopes of making their lives more comfortable.

Click here to learn more about those experiencing homelessness, get information about the organizations participating in this year’s sock drive and find out how to support homeless-relief initiatives in communities across the country or donate directly to Covenant House or Invisible People. — J.L.


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