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Hanes Acquires Alternative Apparel

October 18, 2017

HanesBrands, Winston-Salem, N.C., announced it has purchased Alternative Apparel, Norcross, Ga., for about $60 million in an all-cash transaction that closed Oct. 13.

Founded in 1995, Alternative Apparel sells basic T-shirts, fleece, and other tops and bottoms under the Alternative brand, which is known for its comfort, style and social responsibility. The company’s sales and growth are split between the embellishment channel and the retail, online and direct-to-consumer channels. It anticipates full-year net sales of $70 million in 2017.

“This is an exciting acquisition that supports our activewear growth strategy,” says Gerald W. Evans Jr, CEO, Hanes. “We will be able to leverage our global low-cost supply chain, which is a recognized social, environmental and ethical leader, with another strong brand to expand our market and channel penetration, including online. Combining these two companies is a great way to create value and generate growth opportunities.”

The companies have different manufacturing structures, with Alternative outsources production while Hanes self-manufactures the majority of its activewear basics, including T-shirts and fleece, under the Hanes and Champion brands.


Alternative CEO Evan Toporek will remain with the company.

“We’re thrilled to share Alternative products and experiences on a grander scale by leveraging Hanes’ global supply chain and growth platform,” he says. “Partnering with a like-minded company that is a longtime industry innovator and leader will benefit our employees, our customers and our brand as a whole.”

Hanes also recently announced it expects to report third-quarter net sales of about $1.80 billion and expects year-to-date net cash from operations of about $330 million. — J.L.


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