Edelbrock, Torrance, Calif., has released a new apparel line, including hats, T-shirts, jackets and sweat shirts featuring its logo and vintage racing imagery.
The new Lifestyle Apparel & Accessories collection features four lines: Power Speed, Lineage, Signature and Jr. Fun Team.
The Power Speed line was designed for up-and-coming, fashion-forward racers with a trace of retro styling. The Lineage line recalls Edelbrock’s humble beginnings by featuring the company’s heritage through vintage styling and the company’s classic branding. Its red and white logo has become synonymous with innovation and American-made quality, with the Signature line bringing these values to life by offering consumers the opportunity to wear a piece of American history, according to the company.
“The Edelbrock brand is a piece of both automotive and American history,” says Don Barry, CEO of Edelbrock. “Through our new apparel collection, we’ll have the ability to interact with people from all walks of life. This line was created not just for automotive enthusiasts, but also fashion-forward individuals who believe in innovative, American-made brands.”
In addition to the four apparel lines, the Lifestyle collection also includes accessories such as belts, totes, socks, patches and air fresheners. — D.S.
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