Dickies, Fort Worth, Texas, has announced a partnership with the National Football League’s Green Bay Packers to be the workwear partner of Lambeau Field for the 2017 football season.
As part of the deal, Dickies will outfit stadium and security staff with its extreme cold-weather workwear for when temperatures plummet, but work must continue.
“Lambeau Field and its staff represent the hard work, determination and perseverance of the Green Bay community,” says Ted Eisenreich, director of facility operations for the Green Bay Packers. “Security and gameday staff have a lot riding on their shoulders given the level of work that goes into making sure our fans are safe and our facilities perform. Our workers need to feel comfortable, protected, and we know Dickies provides exactly what they need to make sure they’re able to stay focused on game day.”
In addition to outfitting workers, the partnership includes Dickies being featured in-stadium throughout the season via digital signage and advertising, as well as in the official gameday program. Dickies also will have a presence within various team digital platforms, including Packers.com, the team’s Facebook page, team emails and more.
“With temperatures often hovering in the negative territory, there is no tougher atmosphere to work and play than the ‘frozen tundra’ of Lambeau Field,” says Brent Streit, vice president of marketing at Dickies. “Not every piece of workwear or outerwear is suited for that level of punishment, but what Dickies does well is craft tough, no-nonsense workwear at a price everyone can afford that can stand up to the outdoors.”
Lambeau Field is one of several sports properties aligned with Dickies, which announced this year the title sponsorship of Dickies Arena, a 14,000-seat multipurpose venue in Fort Worth, Texas, that is scheduled to open in November 2019. The arena will host the first and second rounds of the 2022 NCAA men’s basketball tournament. Additionally, the latest addition to Dickies’ suite of performance work pants — Dickies FLEX — will be the focus of its fall 2017 commercial campaign airing during professional and college football games. — J.L.
The Vastex PTF-100 powder-to-film coating system in combination with an integral Vastex D-100 conveyor dryer increases production efficiencies for direct-to-film (DTF) heat-transfer apparel decorators.
FULL STORY
S&S Activewear has announced the launch of Cap America’s latest headwear line, just in time for the spring season.
FULL STORY
The Women’s California Wave Wash Sunday Hoodie, offered by the Independent Trading Co., is the latest style in this collection, which also features crew necks, pullovers and full-zip styles.
FULL STORY