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Bella+Canvas Launches Fast Fashion Collection




October 4, 2016

Bella+Canvas, Los Angeles, recently launched a fast-fashion collection, with runway-inspired styles to be released each month.

The collection will debut eight styles, including a fashion jogger, rolled-cuff tee and street-inspired menswear, in a limited assortment of trend-forward colors, with new styles and colors released each month. Bella+Canvas currently manufactures apparel in its eco-conscious, sweatshop-free, W.R.A.P.-certified Los Angeles headquarters, a distinguishing factor that sets this collection apart from the fast-fashion retailers who have made headlines due to unsafe working conditions, low wages and harmful environmental effects, according to the company.

“We were inspired by how the rise of fast fashion and the immediacy with which trends were made available to mass consumers has transformed the retail fashion industry,” says Danny Harris, co-founder and CEO, Bella+Canvas. “We had to ask ourselves, ‘Why should wholesale be any different?’ In our industry, you have to wait a year or more for the release of new product, but we’re offering customers newness now. The fast-fashion collection is so in line with who we are as a brand, always staying on the forefront of fashion and doing things differently.”

 The company’s fast-fashion collection will be available exclusively at bellacanvas.com and wholesale pricing will start at about $5. — M.Q.