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Badger Sportswear Acquires Garb Athletics

November 17, 2017

Badger Sportswear, Statesville, N.C., recently acquired Garb Athletics, a boutique manufacturer of custom-tailored sports uniforms.

Coupled with Badger’s earlier acquisition of Alleson Athletic, the Garb Athletics purchase bolsters its team-uniform offering with premium-crafted, fully customized apparel, according to the company.

Garb Athletics recently was named to Inc. Magazine’s fastest-growing companies list for 2017. Using Garb’s proprietary digital technology, team dealers and coaches can quickly and easily design a truly custom uniform with multiple decoration options, including tackle twill, embroidery and sublimation, all for one set price. The customized garments are manufactured at Garb’s facility in the Philippines, individually vacuum-sealed in branded packaging and delivered to dealers in less than four weeks.

“The Garb acquisition is entirely consistent with our stated mission to provide all athletes and fans with superior performance apparel at accessible prices,” says John Anton, CEO of Badger Sportswear. “By leveraging our broad dealer network, coupled with Garb’s best-in-class digital technology, we will make it easier for every high-school and middle-school team in the country to design truly custom, affordable hand-crafted uniforms.”


Garb Athletics offers customization options for middle- and high-school teams thanks to its pre-populated school-logo database, which contains nearly every school in the United States. The company was founded in 2006 by Steve Rosenbeck, who saw an opportunity to service the custom segment of the team-uniform market with a tailored product that could be designed easily, priced simply, and manufactured and delivered quickly. He set up a sewing and fabrication operation in the Philippines and, to save time and drive sales for authorized team dealers, he partnered with software developer Joseph Snow to create Garb’s proprietary, user-friendly online platform.

“I am so proud of the team and what we have built together at Garb Athletics,” says Rosenbeck, CEO of the company. “But it is time to scale our model, and we look forward to working with Badger to grow our customer base while continuing to deliver premium-crafted, custom uniforms at prices all customers can afford.” — J.L.


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