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Augusta Sportswear Launches Three-Brand Website

January 30, 2018

Augusta Sportswear, Augusta, Ga., launced an internal initiative, “The Power of One,” that has kicked off with a new website featuring catalogs for its three brands across an array of sports, styles, sizes and colors.

The effort to bring the Augusta Sportswear, Holloway and High Five brands together on a single platform originated from customer feedback.

“We make it a habit to listen closely to what our customers want,” says Augusta Sportswear’s Senior Director of Digital Experience Nathan Maxwell. “What we heard time and again is that customers love all three of our brands. Depending on the sport, the season and the competition level, customers like to mix and match across product lines. In almost every case, they were already shopping all three brands to deliver custom uniform and apparel solutions for their customers — so we wanted to make that shopping experience even easier.”

Customers can use the single website to shop and select items from all three brands, and check out with a single user account and unified shopping cart. The combination of brands on a single site means more than just expanded apparel selection; it also means customers can combine orders across brands, making it easier to reach key savings thresholds for free shipping on orders more than $200 and volume discounts of 5% on orders more than $3,000, according to the company.


“Organization and selection were the big drivers for the site, but we love that the new unified experience will have real bottom-line impact for our customers,” Maxwell says. “We’re excited to deliver what our customers are asking for — and then some — with these money-saving programs.” — J.L.


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