Augusta Sportswear Group (ASG), Augusta, Ga., now offer two additions to the Holloway brand: the Deviate soft-shell jacket and Electrify 1/2-zip pullover.
Both products deliver three key benefits: cutting-edge technological fabrics, on-trend comfort and design, and a color spectrum that can deliver a spot-on match for any team’s color profile, according to the company.
Built as an ultra-soft knit pullover, the Deviate’s fabric also is water-resistant, combining comfort with superior water resistance, ideal for events when the weather won’t cooperate.
“People have just been raving about how soft this material is,” says ASG’s Outdoor Division General Manager Stephanie de Paula. “I can’t wait until they see how it performs in the rain.”
Delivering on two trends in one pullover, the Electrify 1/2-zip pullover features a snowy-heather body with solid, smooth knit inserts on the shoulder and top of the sleeve for a sideline-ready look. With 18 colors flexible enough to fit any team, its two-color heather pattern is ideal for printing deep and brilliant colors without bleeding or fading, according to the company.
The Electrify starts at $31.00 and is available in youth, ladies and adult sizes.
“Right now, heather is huge,” says Derek Ernst, vice president of marketing, ASG, “and the Electrify is one of the most exciting heather fabrics we’ve ever introduced. Add in that half-zipper look and function, and the Electrify is 100% on point with where sport fashion is heading.” — J.L.
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