Russell Athletic, Bowling Green, Ky., and Boxercraft, Mableton, Ga., have announced a partnership that names Boxercraft as the exclusive decoration, marketing and sales partner for Russell Athletic’s collegiate licensed business.FULL STORY
SanMar Releases 2018 Catalog
SanMar Corp., Issaquah, Wash., has released its newest full-line collection in its 2018 Apparel, Bags and Caps catalog.
The launch features elevated basics, tech and performance styles, trend-right looks and the addition of the Rabbit Skins brand, all culminating in 100 new styles. Highlights of the launch include Port Authority Carefree poplin shirts and EZCotton polos, course- and office-ready Nike Golf Dri-FIT Legacy polos, Eddie Bauer jackets ready for adventure and OGIO Endurance Sonar full-zips that capitalize on the ever-growing athleisure trend, according to the company.
SanMar is expanding its Alternative Apparel line, adding gear bags from OGIO and new looks from District, Red House, CornerStone and Port & Co. The company also is introducing 12 infant and toddler styles from Rabbit Skins, the newest addition to its brand portfolio.
“Our focus is always to work with customers to pre-meditate the changing demands in logoed apparel designs and trends,” says Lee Strom, vice president of marketing, SanMar. “The fall new product collection is rich in textures, patterns and sharp price points on performance styles.”
Customers will soon receive copies of the 2018 Apparel, Bags and Caps catalog. Customization options also are available. In addition to the 2018 Apparel, Bags and Caps catalog, SanMar is delivering a 2018 Essentials collection featuring popular favorites and select new styles, as well as its 2018 New Arrivals August 2017 edition, a snapshot of all the new styles now available.
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Stack Sports, Dallas, and BSN SPORTS, Farmers Branch, Texas, recently announced a strategic alliance to bring digital solutions to youth team sports sales.FULL STORY
Transfer Express, Mentor, Ohio, is offering the “Selling Apparel to Schools as Easy as 1,2,3” webinar on July 12.FULL STORY