Russell Athletic, Bowling Green, Ky., and Boxercraft, Mableton, Ga., have announced a partnership that names Boxercraft as the exclusive decoration, marketing and sales partner for Russell Athletic’s collegiate licensed business.FULL STORY
DuPont Unveils Smart Clothing Technology
DuPont Advanced Materials, Wilmington, Del., debuted its newest generation of stretchable electronic inks and films for smart clothing.
The materials were unveiled concurrently with a new brand identity: DuPont Intexar smart clothing technology. Debuted at the recent Outdoor Retailer Summer Market, which was held July 26-29, Intexar transforms ordinary fabrics into active, connected, intelligent garments that provide critical biometric data, including heart rate, breathing rate, form awareness and muscle tension.
Intexar offers stretch and comfort, and easily is integrated into garments to make smart clothing.
“Every athlete — from professional to everyday — can benefit from smart clothing to help boost their performance; but it has to look good and feel good,” says Michael Burrows, global business manager, DuPont Advanced Materials. “Intexar is a game-changing technology and will truly move the needle in making smart garments as comfortable as regular fitness clothing.”
Available as a suite of premium and high-performing stretchable electronic inks and flexible substrates, Intexar is embedded directly onto fabric using standard apparel-manufacturing processes to create thin, form-fitting circuits. Garments powered by Intexar can endure more than 100 washes, and continue to perform through repeated stretching and demanding activity.
DuPont featured two smart-clothing garments powered by Intexar technology at Outdoor Retailer: Body Plus displayed a smart fitness shirt commercially available in China that uses Intexar to enable real-time monitoring and data collection, such as heart rate, breathing and muscles movements. OMsignal displayed a high-end fitness sports bra and a comfortable, attractive lifestyle bra, both boasting advanced sensory technologies capturing real-time ECG, respiration and physical activity. — J.L.
More Industry News
Stack Sports, Dallas, and BSN SPORTS, Farmers Branch, Texas, recently announced a strategic alliance to bring digital solutions to youth team sports sales.FULL STORY
Transfer Express, Mentor, Ohio, is offering the “Selling Apparel to Schools as Easy as 1,2,3” webinar on July 12.FULL STORY