Russell Athletic, Bowling Green, Ky., and Boxercraft, Mableton, Ga., have announced a partnership that names Boxercraft as the exclusive decoration, marketing and sales partner for Russell Athletic’s collegiate licensed business.FULL STORY
Augusta Sportswear Debuts Fall Catalog
Augusta Sportswear Group, Grovetown, Ga., recently announced new products for its fall 2017 catalog, including off-field, fanwear and training pieces.
The new apparel features fashion-forward styling and advancements in performance fabrics and construction, and will be available in a wide range of sizes and colors.
One of the featured styles is the Attain wicking tee. Designed for teams looking for high-performance wicking in a T-shirt, it is available in an extensive color pallette across a range of sizes. It incorporates features typically seen in T-shirts twice its price, according to the company.
“Our customers love the Attain wicking T-shirt,” says Jill Roberts, Augusta Sportswear’s senior category manager for off-field. “It has a generous cut with raglan sleeves and features our True Hue Technology to prevent dye migration during the sublimation process. That’s a fancy way of saying the colors stay put – for example, white dye on a red shirt won’t bleed and morph into a nasty pink. We’ve built the Attain to hold your team’s colors longer, workout after workout and wash after wash. It’s performance that’s built to last, so you’ll look good supporting your team season after season. You just can’t beat the value at this price point.”
The fall 2017 catalog will feature more than 60 new products.
More Industry News
Stack Sports, Dallas, and BSN SPORTS, Farmers Branch, Texas, recently announced a strategic alliance to bring digital solutions to youth team sports sales.FULL STORY
Transfer Express, Mentor, Ohio, is offering the “Selling Apparel to Schools as Easy as 1,2,3” webinar on July 12.FULL STORY