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News: Digital Decorating
Vapor Apparel Hosts Fashion Students
Students from the Charleston County School of Arts recently visited Vapor Apparel, Charleston, S.C., to learn about digital technologies and their impact on the business of fashion.
“We had a real-world conversation about how innovation and clothing design connect to create profit,” says Christopher Bernat, co-founder and chief revenue officer at Vapor Apparel. “It was great to help the students make the connection to real business applications and their skill sets.”
The students spent time talking about trends in the clothing business. One of the dominant themes was the exponential growth in online sales and mass customization of creative contents to maximize revenue.
After roundtable discussions, the students were given hands-on access to many of today’s digital print platforms, including sublimation and direct-to-garment printing for cotton.
“Our students were introduced to the ‘wow factor’ of digital textile production today,” says the students’ instructor, Caroline Baker. “Nothing gets young creatives excited like a hands-on experience in a dynamic company.”
For more information, visit vaporapparel.com. — L.V.
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