Roland DGA Corp., Irvine, Calif., has completely redesigned its corporate website, incorporating extensive changes that optimize the visitor’s overall experience.
The revamped site, which officially launched this past June, is more visual, content-rich and mobile-friendly than ever before, according to the company.
Site navigation has been streamlined, enabling visitors to more easily and quickly explore and find what they want. Among the new navigational features is a “Help Me Choose” option in the “Products” menu that allows visitors to find product information based on what they want to do in their business.
The homepage offers a comprehensive overview of the company, including news, events and social media, while detailed product information and specifications can be accessed through the Products section in an easily digestible format, according to the company.
Additional website improvements include a new “Industries” section, which delivers educational content related to the various industries in which Roland products are used, and a “Showcase” section highlighting customer success stories and applications in an easy-to-explore interface. The site also boasts the “Roland TV” video library, offering inspirational and educational videos.
The new site also contains a comprehensive “Support” section, including a knowledge base, workshops, webinars, warranty information, software updates, and more. The site also provides instant access to the company’s blog, online store and partner websites around the world.
Near-term plans for further website enhancement include functionality that will allow visitors to see content automatically served according to their areas of interest. Roland DGA also will share this new site platform in the coming months with other Roland DG business units worldwide, enabling each division to deliver localized content with consistent branding, experience and functionality. — J.L.
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