Insta Graphic Systems, Cerritos, Calif., and Graphics One, Sunnyvale, Calif., have signed an agreement detailing the distribution of Insta’s heat presses.
“We are pleased to enter into this agreement with Graphics One, whose focus on solution selling fits well with our overall strategy,” says Janet Wells, president of Insta Graphic Systems. “Additionally, Graphics One’s focus of only working through graphics dealers involved in the transfer and dye-sub markets dovetails with our efforts to further penetrate this market. We are pleased to have Graphics One partner with us in this effort. Graphics One will be bundling our heat presses with a variety of printers, which include the OKI Textile Transfer line, the new GO SubliMate printers and with a variety of other printers focused on unique industrial applications.”
The agreement covers certain vertical market segments where Graphics One is heavily involved, including the toner textile transfer business segment, according to the companies.
“We have long wanted to partner with a heat-press manufacturer located in the U.S. who offers high-quality heat presses,” says Amir Ajanee, managing partner of AD International, which owns Graphics One. “Many people do not know that Insta has been involved in the toner transfer market longer than any other heat-press manufacturer in the market. In fact, the leading transfer papers were all developed using Insta Graphics heat presses. We are really pleased to enter into this distribution agreement with one of the leaders of our industry.”
All of Insta’s heat presses are available immediately via Graphics One’s dye-sub and heat-transfer sales channels. — D.S.
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