In the Spring 2014 issue of Team & Spirit Apparel, a twice-a-year supplement to Impressions, contributing writer Greg Kitson wrote a feature article about “Super Moms.” The article included advice for decorators on how these involved parents can boost school and team business.
Impressions enlisted the help of Stahls’ ID Direct and its heat printing expert, Josh Ellsworth, to design graphics for and decorate the shirt, cap and bag (provided courtesy of S&S Activewear, Bolingbrook, Ill.) worn by this issue’s cover model.
The above video shows various special-effect heat transfer films from Stahls’ being printed across a variety of synthetic fabrics. Decorating items with metallic and glitter effects is a proven way to earn more profit per garment while creating memorability for the wearer, according to the company. The heat presses used in the video are the Hotronix Air Fusion and the Hotronix Auto Open Cap Press. The vinyl cutter used is the Roland GX-24.
For more information on the transfer films and heat presses, visit stahlsid.com.
So, your customer returned again this year asking you to reprint their usual spirit-wear design for the upcoming football game. That’s great. But why stop there? Think of all the potential that exists for increasing your sales by taking that one design and using it to create an entire collection.
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Once you have chosen the type of emblem you want to use, you must decide which application method will be best.
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Many apparel decorators have decided to diversify their businesses, and with newer technologies being simpler to adopt, there are now more shops with more decorating choices available than ever.
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