Build Your Business: Trends

Cut from the Same Cloth

September 5, 2017 |

Technology, e-commerce, fast delivery and customer engagement currently are hot retail topics, but these trends go beyond the business-to-consumer world.

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Childrenswear Makes Magic

August 21, 2017 |

It can be argued that trends don’t bob and weave in any other industry segments as frequently as in the childrenswear and teens/tweens apparel categories.

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Still Running Strong

October 12, 2016 |

Since its industry debut as tight-fitting, moisture-wicking,
support-enhancing apparel, performancewear has continued to be a staple
of gyms, greenways and yoga studios.

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On Top for 2017

October 12, 2016 |

With the year’s end just around the corner, it’s time to get ahead and
prepare to kick off 2017 with new products that will meet customers’
demands.

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An Inside Look at Outerwear

September 7, 2016 |

Whether it’s protection from the elements or statements of style to accompany a favorite outfit, jackets — and the entire outerwear category at large — have undergone a transformation.

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Innovation in the Trenches

May 17, 2016 |

Upon hearing the term “innovation,” it’s natural to think about technology as it applies to products. But what about other aspects of apparel decorating, such as techniques, design, business practices and marketing? 

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Inside the Embroidery Evolution

February 11, 2016 |

Today, embroidery machines are the most technologically advanced they’ve ever been. Machines typically achieve more than 1,000 stitches per minute, and designs are loaded quickly and easily.

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Market Watch: B2C vs B2B

February 11, 2016 |

What a great time to be in the decorated industry. Consumer confidence is up, print and embroidery technology has made more custom “one-offs” possible and new website technology is readily available to the masses, regardless of budget.

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Tees Still Trending

January 15, 2016 |

The T-shirt is a fashion staple in virtually all closets across the country. The horizon looks strong and promising for this wardrobe basic, and colors and styles continue to evolve.

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Sworn to Perform

January 15, 2016 |

Whether for sports, activewear or corporate apparel, performancewear represents tremendous profitability in a less-contested market space.

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The Framework of a Champion

January 14, 2016 |

Each year, Impressions invites apparel decorators of all experience levels from shops of all sizes to enter the annual Impressions Awards competition.

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Performance Perfection

October 26, 2015 |

Whether your customers are hitting the gym, participating in outdoor activities or even performing strenuous tasks, the breathability, comfort and performance properties of their apparel can be the difference.

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The Digital Directive

October 26, 2015 |

In an industry where speed, efficiency and cost effectiveness are paramount, it is critical to arm your shop with the latest digital decorating machines
and supplies.

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Classy Comfort

July 31, 2015 |

With the fall and winter months right around the corner, consumers will be looking for garments to keep them warm and stylish. Soft, light fleece-wear always is a solid option…

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Trendy Tots

June 30, 2015 |

Childrenswear comes in all different shapes and sizes, with outfits designed for rapidly growing newborns, toddlers or youth.

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Factors Driving Fashion

June 29, 2015 |

Welcome to the mid-decade of promotional wearables. According to industry pros, it’s a season of transition, transformation and tradition…

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Technology Meets Fashion

June 29, 2015 |

It’s amazing how far-reaching apparel decoration can be, not only for the wholesale market with which we’re all familiar, but high fashion as well.

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Lucrative Lids

April 14, 2015 |

Headwear can make the perfect add-on — especially for athletic and promotional orders — while also satisfying customers and giving profit margins a boost. 

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Rush Hour

April 7, 2015 |

Just like their brick-and-mortar counterparts, online businesses need traffic. After which, this traffic needs to be converted to either capture a potential customer’s email address or place an order.

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What Women Wear

March 19, 2015 |

Promotional fashion style leaders are keenly aware of several trends dominating new product development, particularly for women.  

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Adding the ‘Wow’ to Womenswear

March 19, 2015 |

There’s an interesting push in special-effects printing for ladies’ and juniors’ apparel that is more subtle. It even starts to push the boundaries of what is commonly considered special effects.  
 

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Ladies First

March 18, 2015 |

It’s all in the details when it comes to womenswear. Suppliers know a just-right hem, drape or seam can make all the difference.

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Specialized Stitching

March 16, 2015 |

They’re lighter, faster, more efficient and more technologically advanced. Clearly, the evolution of embroidery machines continues.

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Apparel Decorators: The Holy Grail for PPDs

March 12, 2015 |

So, just what are promotional products distributors (PPDs) searching for in the quest for decoration excellence? We asked dozens of these busy promotional apparel counselors what they seek or currently have in a superb contract decorator.

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Target Acquired

March 12, 2015 |

About two years ago, I was browsing Facebook and looking at entertainer fan pages, which included musical groups, singers, songwriters, etc. I was stunned by how many fans some of these pages had. 

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On The Move

March 9, 2015 |

In the fast-paced performancewear market, consumers’ purchasing decisions are driven by comfort and high-tech details.

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The Heat Is On

March 9, 2015 |

In the world of apparel decorating, there is nothing more popular or challenging than embellishing on performancewear. The question really isn’t whether you will decorate performancewear; rather, it’s when and how will you do it?

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Hitting the Right Target

March 9, 2015 |

Your business’ success depends on getting its message in front of a qualified audience of potential buyers (emphasis on “qualified audience”). This is where precise targeting comes in.

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Let’s Get Digital

March 6, 2015 |

Speed and efficiency are the names of the digital game. Every year, this market segment offers exciting new state-of-the-art products.

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Trending: All Over Printing

March 5, 2015 |

When it comes to allover printing on garments, dye sublimation has been a growing trend. Whether you’re at the grocery store, mall, post office or your favorite deli, you’re bound to see shirts covered entirely with oversized images, or in unusual placements.

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How Green is Your Green?

March 3, 2015 |

Though some greenwashing is done with the intent to deceive, in many cases there’s just a difference of opinion as to what qualifies as natural, green, eco-friendly, environmentally safe, etc.  

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Keywords Can Add Value to Your Products

January 12, 2015 |

Today, there are a ton of keywords that you can add to your product offering. It is not hard to find these keywords; just look around where you shop. From the grocery store to street vendors, trending keywords are everywhere. 

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Back to School

November 24, 2014 |

Whether your local school already has a school store with an apparel shop or is new to the school spiritwear industry, custom screen printed and digital transfers can help those businesses grow. 

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The Complex Organic Cotton Issue

October 7, 2014 |

The following is a letter from Garry Bell of Gildan Activewear that was submitted in response to Jimmy Lamb’s article, “How Green is Your Green?” which appeared in the September 2014 issue of Impressions

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Cool Kids

October 2, 2014 |

The kidswear market spans small tykes, active youth and trend-seeking teens, making it one of the largest, most demanding — and most lucrative — niches.  

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How Green is Your Green?

September 8, 2014 |

With consumer spending on the decline, many companies are desperate to boost sales and see jumping on the “green” bandwagon as the perfect solution. 

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Gametime Garb

September 3, 2014 |

The team sports arena remains one of the most profitable niches for apparel decorators. But the competition is fierce in this hot market, and customers are looking for the latest and greatest the industry has to offer. 

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Top it Off

September 3, 2014 |

Adding headwear offerings can bring good margins, as they make great add-ons for other orders. The varying price points for caps means there are styles designed for every client’s needs, from youth athletics, to corporate and fund-raising events. 
 

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Professional Picks

February 27, 2014 |

Woven shirts dominate the corporate market and have for decades. Beyond a wide variety of basic options, suppliers introduce new styles every year with fashion details, expanded color options and performance technologies.
 

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Peak Performance

November 19, 2013 |

In the cutting-edge performancewear market, comfort, movement and technology are paramount. This year’s offering doesn’t disappoint. 

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Outdoor Outfitting

October 7, 2013 |

With cooler weather fast approaching, outerwear suppliers offer a variety of options for your fall and winter orders. 

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Beat the Heat

October 1, 2013 |

For the uninitiated, hot-market printing is the term used in the decorated apparel industry for contract printers who take on the stressful, and often large, T-shirt printing duties after a sports team wins a championship.
 

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Feel-Good Fleece

August 2, 2013 |

With stylish options, fleecewear also maintains its status as a fashion staple. This year’s selection includes everything from contrast detailing to neon colors and heather looks. 

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Outfitting Tots & Teens

June 24, 2013 |

From tiny tykes to towering teenagers, youth customers make up one of the most influential demographics in the decorated apparel industry.
 

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There’s a Cap For That

April 11, 2013 |

Today’s headwear market has wide-ranging appeal, providing everything from practicality to fashion-forward looks, performance-quality fabrics, sustainability and unexpected details. 

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Redefining Fleece

August 27, 2012 |

When someone says the word “fleece,” what do you think of? What probably
comes to mind is either a crew-neck sweat shirt, which is practically
an American icon, or maybe a full-zip hoodie, which has become a
streetwear staple for millions of people.

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Teens and Tweens Remain Industry Style-Setters

June 7, 2012 |

Teens and tweens are an ever-growing power base of influencers in the apparel industry. Driven by popular culture, they are quick to adopt and establish new style trends. They view what they wear as a powerful means of self-expression, and are more willing to push the style envelope.

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Trendy Tykes

June 7, 2012 |

Styling childrenswear is a balancing act. For kids — and their parents — comfort comes first, but fashion is a close second. With this in mind, savvy suppliers continue to deliver apparel that offers trendy, youthful details, but that still allows kids to be — well, kids.

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