Technology, e-commerce, fast delivery and customer engagement currently are hot retail topics, but these trends go beyond the business-to-consumer world.Full Story
Build Your Business: Trends
It can be argued that trends don’t bob and weave in any other industry segments as frequently as in the childrenswear and teens/tweens apparel categories.Full Story
It’s a simple case of déjà vu. That’s what fleecewear manufacturers will tell you when describing what’s happening in the category today.Full Story
Hard-working apparel decorators encounter many and diverse challenges daily.Full Story
Stylish and versatile, this apparel option continues to enjoy a popularity surge.Full Story
Show floor highlights and trends from the Impressions staffFull Story
The decorated apparel industry offers classic T-shirts with a twistFull Story
Impeccable screen-printed detail. Vibrant colors. A boom box. This year’s winner has it all.Full Story
Since its industry debut as tight-fitting, moisture-wicking,
support-enhancing apparel, performancewear has continued to be a staple
of gyms, greenways and yoga studios.
With the year’s end just around the corner, it’s time to get ahead and
prepare to kick off 2017 with new products that will meet customers’
As we prepare to bid farewell to 2016, it’s only natural to wonder what
2017 has in store for the digital decorating portion of our industry.
A big part of the ongoing success of any decorated apparel shop in the
team uniform market is staying abreast of the latest trends.
Whether it’s protection from the elements or statements of style to accompany a favorite outfit, jackets — and the entire outerwear category at large — have undergone a transformation.Full Story
From flame-resistant pants and high-visibility shirts to scrubs and chef apparel, the workwear market is full of on-the-job essentials.Full Story
One of the best things about being in the decorated apparel industry is the opportunity to be creative.Full Story
Suppliers discuss how the line between retail and wholesale continues to blur.Full Story
Upon hearing the term “innovation,” it’s natural to think about technology as it applies to products. But what about other aspects of apparel decorating, such as techniques, design, business practices and marketing?Full Story
Today’s apparel suppliers are working to cultivate creative ideas to meet the ever-evolving needs and wants of consumers.Full Story
Spring is the perfect time of year to refresh your shop (e-commerce or bricks-and-mortar), attracting current or potential customers.Full Story
Successful business owners know the importance of adapting their products to stay competitive in an ever-changing market.Full Story
Today, embroidery machines are the most technologically advanced they’ve ever been. Machines typically achieve more than 1,000 stitches per minute, and designs are loaded quickly and easily.Full Story
What a great time to be in the decorated industry. Consumer confidence is up, print and embroidery technology has made more custom “one-offs” possible and new website technology is readily available to the masses, regardless of budget.Full Story
The editorial team loves an ISS event! It is our opportunity to, like you, scour the show floor for new products and trends, as well as booth happenings.Full Story
They may not be the obvious choice for casual wear that T-shirts are, but plackets and wovens are rapidly gaining ground on the apparel king.Full Story
The T-shirt is a fashion staple in virtually all closets across the country. The horizon looks strong and promising for this wardrobe basic, and colors and styles continue to evolve.Full Story
Whether for sports, activewear or corporate apparel, performancewear represents tremendous profitability in a less-contested market space.Full Story
Each year, Impressions invites apparel decorators of all experience levels from shops of all sizes to enter the annual Impressions Awards competition.Full Story
Hair bows make a great add-on sale for dance and cheer, children’s apparel, school, retail and more.Full Story
Whether your customers are hitting the gym, participating in outdoor activities or even performing strenuous tasks, the breathability, comfort and performance properties of their apparel can be the difference.Full Story
In an industry where speed, efficiency and cost effectiveness are paramount, it is critical to arm your shop with the latest digital decorating machines
When there’s a biting winter wind blowing, lighter apparel simply doesn’t compare to outerwear.Full Story
With the fall and winter months right around the corner, consumers will be looking for garments to keep them warm and stylish. Soft, light fleece-wear always is a solid option…Full Story
Marketing is an investment. It can be hard to look beyond the time and money you have to put into it, especially if you have a small business.Full Story
Childrenswear comes in all different shapes and sizes, with outfits designed for rapidly growing newborns, toddlers or youth.Full Story
Welcome to the mid-decade of promotional wearables. According to industry pros, it’s a season of transition, transformation and tradition…Full Story
It’s amazing how far-reaching apparel decoration can be, not only for the wholesale market with which we’re all familiar, but high fashion as well.Full Story
Headwear can make the perfect add-on — especially for athletic and promotional orders — while also satisfying customers and giving profit margins a boost.Full Story
It’s “game on” in the team and spirit market, with suppliers competing for the win in this profiitable niche.Full Story
Just like their brick-and-mortar counterparts, online businesses need traffic. After which, this traffic needs to be converted to either capture a potential customer’s email address or place an order.Full Story
Promotional fashion style leaders are keenly aware of several trends dominating new product development, particularly for women.Full Story
There’s an interesting push in special-effects printing for ladies’ and juniors’ apparel that is more subtle. It even starts to push the boundaries of what is commonly considered special effects.
Every business needs new customers, and adding them is the most common way to achieve growth. However, it may not be the ideal method for doing so.Full Story
It’s all in the details when it comes to womenswear. Suppliers know a just-right hem, drape or seam can make all the difference.Full Story
Plackets and woven shirts are the go-to styles for work environments, but customers aren’t the only ones on the job.Full Story
They’re lighter, faster, more efficient and more technologically advanced. Clearly, the evolution of embroidery machines continues.Full Story
So, just what are promotional products distributors (PPDs) searching for in the quest for decoration excellence? We asked dozens of these busy promotional apparel counselors what they seek or currently have in a superb contract decorator.Full Story
About two years ago, I was browsing Facebook and looking at entertainer fan pages, which included musical groups, singers, songwriters, etc. I was stunned by how many fans some of these pages had.Full Story
In the fast-paced performancewear market, consumers’ purchasing decisions are driven by comfort and high-tech details.Full Story
In the world of apparel decorating, there is nothing more popular or challenging than embellishing on performancewear. The question really isn’t whether you will decorate performancewear; rather, it’s when and how will you do it?Full Story
Your business’ success depends on getting its message in front of a qualified audience of potential buyers (emphasis on “qualified audience”). This is where precise targeting comes in.Full Story
Speed and efficiency are the names of the digital game. Every year, this market segment offers exciting new state-of-the-art products.Full Story
When it comes to allover printing on garments, dye sublimation has been a growing trend. Whether you’re at the grocery store, mall, post office or your favorite deli, you’re bound to see shirts covered entirely with oversized images, or in unusual placements.Full Story
Suppliers continue to push the warmth-without-the-weight envelope, with outerwear fabrics that are increasingly lighter.Full Story
Apparel decorators operate in a competitive market today. The key to sustaining and growing business is happy customers.Full Story
Today, there are a ton of keywords that you can add to your product offering. It is not hard to find these keywords; just look around where you shop. From the grocery store to street vendors, trending keywords are everywhere.Full Story
Whether your local school already has a school store with an apparel shop or is new to the school spiritwear industry, custom screen printed and digital transfers can help those businesses grow.Full Story
The kidswear market spans small tykes, active youth and trend-seeking teens, making it one of the largest, most demanding — and most lucrative — niches.Full Story
With consumer spending on the decline, many companies are desperate to boost sales and see jumping on the “green” bandwagon as the perfect solution.Full Story
The team sports arena remains one of the most profitable niches for apparel decorators. But the competition is fierce in this hot market, and customers are looking for the latest and greatest the industry has to offer.Full Story
Adding headwear offerings can bring good margins, as they make great add-ons for other orders. The varying price points for caps means there are styles designed for every client’s needs, from youth athletics, to corporate and fund-raising events.
Woven shirts dominate the corporate market and have for decades. Beyond a wide variety of basic options, suppliers introduce new styles every year with fashion details, expanded color options and performance technologies.
With its cross-niche appeal, the T-shirt is sure to maintain its status as the go-to apparel blank for years to come.Full Story
In the cutting-edge performancewear market, comfort, movement and technology are paramount. This year’s offering doesn’t disappoint.Full Story
With cooler weather fast approaching, outerwear suppliers offer a variety of options for your fall and winter orders.Full Story
For the uninitiated, hot-market printing is the term used in the decorated apparel industry for contract printers who take on the stressful, and often large, T-shirt printing duties after a sports team wins a championship.
With stylish options, fleecewear also maintains its status as a fashion staple. This year’s selection includes everything from contrast detailing to neon colors and heather looks.Full Story
From tiny tykes to towering teenagers, youth customers make up one of the most influential demographics in the decorated apparel industry.
There are two critical stages to launching a preprint line. First, you must have the right idea and get the artwork created. The next challenge is getting orders.Full Story
Today’s headwear market has wide-ranging appeal, providing everything from practicality to fashion-forward looks, performance-quality fabrics, sustainability and unexpected details.Full Story
With winter winding down, it may be time to think about spreading your apparel offerings to include resortwear.Full Story
As an advisor and producer, I have learned that everyone wants to get into the T-shirt business.Full Story
Impressions editor in chief Marcia Derryberry recently spoke to John Fryer, general manager for HanesBrands Branded Printwear.
When someone says the word “fleece,” what do you think of? What probably
comes to mind is either a crew-neck sweat shirt, which is practically
an American icon, or maybe a full-zip hoodie, which has become a
streetwear staple for millions of people.
Teens and tweens are an ever-growing power base of influencers in the apparel industry. Driven by popular culture, they are quick to adopt and establish new style trends. They view what they wear as a powerful means of self-expression, and are more willing to push the style envelope.Full Story