In economics, there’s a theory called “opportunity cost,” defined as the potential benefits you miss out on when you choose one option over another.Full Story
Build Your Business: Management
Tips for working with independent retailers to increase your custom decorating salesFull Story
Define your shop’s expectations and keep open communication with customers for successful and repeat orders.Full Story
Setting up a sports selling schedule can help boost sales and profitsFull Story
Acquiring new customers for your T-shirt business can be difficult, expensive and time consuming.Full Story
What are the benefits of putting together a team package when selling to the team market?Full Story
“Your price is too high!” These are the five words that you likely hear
the most when quoting products or services for your T-shirt business.
As a shop owner or staff member who is daily entrenched in the decorated
apparel business, you probably no longer think about the minutiae
involved in the production process for great-looking apparel.
In the heart of the Ozarks and nestled against the fringe of the Boston Mountains lies Fayetteville, Arkansas.Full Story
How would I find your business if I were looking for it?Full Story
Consultants typically have incredible ideas on industry best practices that can fine-tune your shop.Full Story
Use these tips to better promote your company and capture more business.Full Story
Five guidelines for building a team that will help take your business to the next levelFull Story
Headwear has seen a surge in action during the last two years, from an
emphasis on form and fit to style and color. In keeping with apparel,
headwear is incorporating all of the latest technical benefits to keep
wearers satisfied and comfortable.
When it comes to apparel, consumers have long been experimenting with
what they wear in their free time, in the office and for exercise. And
thanks to fabric technology and some of the performance properties
introduced in wearables, multiple clothing styles have become acceptable
in different environments.
Color editing and stylizing can be a bear of a chore to handle,
consuming lots of time to achieve a customer’s desired look on a
I recently led a seminar in which I asked the audience a couple of
questions about spam email. In the interest of full disclosure, I
already knew the answers, but my motivation was to get attendees to
If a picture paints a thousand words how many words does a video paint?Full Story
It’s all about lifestyle when it comes to womenswear this year, with suppliers offering up-to-date, tailored-to-her looks fit for the gym, office and everywhere in between.Full Story
Custom work comprises the very thread of the decoration industry. It carries a high perceived value, which means you typically can charge a premium. The availability of new printing and embroidery technology now makes custom work not only feasible, but also profitable.Full Story
In today’s marketplace, being a consumer is easier than ever. Online marketing and technology have revolutionized the way business is conducted and customer expectations. Understanding the new paradigm and incorporating it into your sales model is critical for success.Full Story
Designer Wolfgang Joop once said, “Fashion is about suspense, surprise and fantasy. It’s not about rules.” With all due respect to Mr. Joop, most lawyers would disagree…Full Story
I’ve done it. You’ve done it too. You are sitting there waiting for your spouse, mind wandering and bored, when someone walks by wearing a T-shirt. Your first thought to yourself is “Geez, who printed that? Look how off-center it is!” Once you start, you just can’t stop.Full Story
Owning and running a business can be stressful, but finding and keeping the right employees can help your operation run smoothly.Full Story
There are many things small business owners should do, but don’t because they “don’t have enough time.”Full Story
Regardless of whether a T-shirt is destined for a retail rack or created for a one-time event, the quality of the garment’s design can impact sales.Full Story
We live in a digital world, daily interacting both personally and professionally. Sooner or later, someone will say something about you or your business that isn’t flattering.Full Story
Speed is a key factor in online sales success. The longer it takes to respond to a customer’s request or needs, the more likely he is to look elsewhere.Full Story
One of the good “problems” associated with a screen-printing shop’s growth is reaching the point where it can no longer handle the current production load.Full Story
If you haven’t heard of the 2012 Hazard Communication Standard (HCS 2012), it’s important that you take the time to familiarize yourself with it as soon as possible.Full Story
A high percentage of all small businesses make a big marketing mistake. I don’t want to call it a fatal flaw, but it’s responsible for slowing growth, decreasing profits…Full Story
Quality should be a lynchpin of any business. For my shop, it’s something that customers have come to expect and it has been a key factor in our success.Full Story
When deciding what products to offer, having too many options is just as problematic as not having enough.Full Story
As an embroidery instructor and consultant, I speak with many embroiderers who would like to start a business, as well as current business owners. Sometimes a business can sprout from the tiniest seed…Full Story
When it comes to email, I’m a bit of a fanatic. I’m fascinated by what works and what doesn’t. Sadly, most of what clogs our inboxes is junk that’s only worthy of deleting.Full Story
In this final installation, each roundtable participant discusses the future of business and shop-management software, hurdles experienced in decorated apparel shops and more.Full Story
In Part 1 of our three-part series, Impressions spoke with four companies about the general direction they feel shop operating system technology is going. Here in Part 2, we continue our discussion, and focus in on specific products being offered, and what special features they have.
In 2007 Gerald Cantalupo Jr., owner of New Jersey-based Breakthrough Custom Clothing, had a major breakthrough.Full Story
I would venture to guess that most shops in this industry have something in their facility or storage unit that is paid for but is not earning money.Full Story
Gone are the days of Internet keyword-driven search. It was sweet while it lasted, but during the past two or three years, a big shift in Internet-driven searching has taken place.Full Story
Success not only comes when you can creatively and efficiently deliver on promises to your customers, but also when can push the limits.Full Story
As part of this three-part series, Impressions spoke with four companies about the general direction they feel shop operating system technology is going.Full Story
Social media is about reaching out to your prospects and customers, and connecting with them in a meaningful way.Full Story
In 2007 Gerald Cantalupo Jr., owner of New Jersey-based Breakthrough Custom Clothing, had a major breakthrough of his own.Full Story
Sometimes, an opportunity comes along and you just have to take it. Whether it’s a sure bet or a leap of faith, a new and different path can pay off handsomely. Such was the case for Scott Dortch, president of Royal Pacific of Las Vegas (RPLV).Full Story
If there is one notion you want to understand completely before you leap off the high diving board, it’s how big and deep the pool below will be. Don’t just launch yourself and hope you’ll make it.
What Paul Costanzo did with his home’s 1,500-square-foot walk-out basement is the kind of project people dream about on all those home-improvement shows.Full Story
Have you heard the term “greenwashing” before? While “whitewashing” is defined as a coordinated attempt to hide unpleasant facts, greenwashing has been coined to describe the effort a company may make to appear to be sustainable and environmentally friendly, but, in fact, their efforts don’t really add up to any substance.Full Story
Adding value to a product is simply increasing its perceived value by differentiating the product from that of your competitors.Full Story
Before you can reap more profits from increasing your business, it is important to review your current system so that you can take advantage of more volume in the future. It is better to refine your process prior to adding more business because an increase in volume doesn’t necessarily mean an increase in profit.Full Story
When Elaine Hayward came up with the concept for her decorated apparel business, Absolutely Specialties Inc., she was looking for a way to balance her roles as a stay-at-home mom and (at least) part-time worker.Full Story
As with any type of screen printing, there are pros and cons to contract work. The key to making it pay is being aware of what they are and gearing your operation to meet the challenges.Full Story
It all started with some T-shirts – or the lack thereof. Ask Greg Szechenyi how he got started in the decorated apparel business, and the diehard musician will tell you he just needed some shirts to promote his band.Full Story
Large quantities of people will come to your website, but only a few will leave as new customers. Your job is to design a funnel process that delivers a steady stream of profitable customers for the business.Full Story
What Paul Costanzo did with his home’s 1,500-square-foot walk-out basement is the kind of project people dream about on all those home-improvement shows.
In 2006, Lucas Guariglia and Joe Zangrilli started Rowboat Creative in the same manner as many small-business owners: in a basement.
There is one thing in common that all shops in this industry share, and it is the reliance on our supply chain. We all need ink, screens, emulsion, shirts and a multitude of other products to keep our shops going.
While Tees By Tazz continues to carve a solid niche for itself in the decorated apparel world, the story of how the Loveland, Ohio-based shop came to be is defined by owner Tazz Ringel’s relentless will and determination.Full Story
Having your customer base suddenly dry up because another company is slashing its rates seems shockingly unfair and can quickly get anyone’s blood boiling. So what’s going on here and what can you do about it?Full Story
I recently was challenged via Twitter by Patti Keegan of Keegan Tees, located in the awesomely named city of Effort, Pa., to discuss the pros and cons of using purchased goods versus customer-supplied goods.
Regardless of your shop’s size, equipment or the number of employees, the primary daily goal is getting more orders produced, shipped and out the door. Sometimes in the quest to just handle those challenges, getting down to examining how you can increase your throughput doesn’t quite make it to the light of day.Full Story
small Michigan offset printing business expands with screen printing
services — adding a revenue stream and improving operations in the
process. – See more at:
A small Michigan offset printing business expands with screen printing services — adding a revenue stream and improving operations in the process.Full Story
How often do you show embroidered samples to prospective customers? If you’re frequently showing embroidered samples, you could benefit from increased sales.Full Story
QRST’s in Boston offers screen printing, embroidery and digital capabilities.Full Story
Jeremy Capron has heard it before. If you love what you do, you’ll never work a day in your life. As it turns out, not only did he prove that adage to be true, but he also found a way to make money while abiding by it.Full Story
Richard Patino bought F&E Sportswear with zero industry experience and drove it to success.Full Story
Having an attractive website that accurately communicates what your business offers and makes it easy for customers to find information they are looking for is the ultimate goal of any company.Full Story
Online advertising can be an extremely powerful tool you can use to increase your business’ visibility and, ultimately, grow your customer base.Full Story
ThreeSixty Graphix hopes to achieve long-term success by keeping quality, service and a commitment to getting the job done as top priorities.Full Story
An Arizona shop’s impressive growth is fueled by the classic approach that the customer is first.Full Story
This year’s crop of start-up decorated apparel companies arrives as its predecessors did: with elevated levels of excitement and optimism, varying degrees of well-warranted apprehensions and trepidations, and a 50% chance of making the cut.
When Mili Mulic and Brad VanSteenvoort decided to start a screen printing business together, their combined capital came to a whopping $350.
As the T-shirt turns 100 this year, we are reminded that this versatile medium isn’t going anywhere anytime soon. And that’s good news for Susan Becker, owner of Reading, Pa.-based Jersey Ink Custom Apparel.Full Story
If you’re looking for a screen printing business that can successfully play with the big boys, it’s safe to say ITA Printing is it.
It’s no secret how important the receiving and shipping departments are to apparel decorators.Full Story
I would venture to guess that most shops in this industry have something in their facility or storage unit that is paid for but is not earning money.
A basement-born company takes shape as Cyrus Eleven Clothing ascends to success.Full Story
Even financially savvy businesspeople may have trouble navigating the complexities of merchant processing.Full Story
Whether it’s at three or six months, or even two years, all apparel decorators will face growing pains.
Embracing technology as a marketing medium has been key to building Four Ambition into a full-time, growing business.Full Story
Whether you’re new to the industry or shopping for equipment, trade shows are the best sources for seeing machines in action, making contacts, establishing relationships and gaining useful information.Full Story
If you are one of those people who still think a cell phone is just for
making phone calls, then you are way behind the business technology
What a difference a year makes! When we first met Michelle Capps at the 2011 Imprinted Sportswear Shows (ISS) event in Atlanta, she was a lady on a mission.Full Story
In theory, the goal of every decorated apparel business is to sell as much as possible.Full Story
The Specialty Graphic Imaging Association (SGIA) may be one of our industry’s most under-used resources.Full Story
I believe the customer is always right — and that’s because, regardless
of the reason, if he’s not happy, it means you did not meet his
I recently had a conversation with an industry executive regarding some hiring decisions her company had made. In a surprise move, the owners created a new position and added a new operations manager to resolve some perceived problems with the company’s production workflow.Full Story
Corporate America is finding more ways to capitalize financially on the green revolution. Here’s how your shop can similarly benefit from the same types of efforts.Full Story
Who doesn’t want to save money? If there has been one great benefit to our industry going through a recession, it’s that we have been forced to examine and evaluate how we do things.Full Story
Most decorators recognize the need to do some form of marketing to get business. But how many decorators have marketing high enough on their long “to-do” lists so that it actually gets done?Full Story