Winning Wearables

Score profits with the newest collection of athletic and team apparel. April 21, 2010
By Marcia Derryberry, Editor in Chief

Despite the challenges of the economy, the team sports arena remains a healthy market for savvy apparel decorators. But like the players you are outfitting, this niche is competitive and those shops with deep inventory offerings and innovative decorating capabilities are most likely to score big with local orders.

Today's suppliers are making it easier than ever for your shop to be the go-to decorator by providing an array of new styles and fabrications ideal for any sport or recreational need. Apparel made with performance technologies, detailing designed with the athlete in mind, and extensive color selections are just a few of the options available in today's blank garments. From jerseys and shorts to sweat shirts and caps, new and updated items are available for any client's athletic order.

Here, we showcase 14 new styles and encourage you to check out the Impressions Product Guide featuring the latest in athletic and team apparel options. This digital newsletter e-mailed on April 20, and you can make sure you receive future editions by visiting impressionsmag.com, or by clicking here.

Click here to download the pdf of the "Winning Wearables" article featured in the April/May 2010 issue of Impressions.



Foil Adds Sparkle and Margin
When we get an order at our shop, it’s not uncommon to hear an employee exclaim, “Foiled again!” That’s because as many as 15% of our orders involve some kind of foil printing, making the process somewhat of a specialty for our shop — Forward Printing, Oakland, Calif.
August 30, 2010

Improve Profits with an In-House Shop Tune-Up
When there’s a one-time problem in a particular area of your shop, you probably don’t need to worry about it too much. For instance, if a customer service representative forgets once to get a customer’s written approval on artwork, chalk it up to a memory slip.
August 02, 2010

Grown-Up Fashion Drives Kidswear and Teen Trends
Consistent with trends of the recent past, today's kids are sporting apparel styles and fashions that are more seemingly progressive and mature than their collective ages.
July 19, 2010

How to Create Catchier Sales Sheets
A challenge for every screen printer is keeping clients excited about their products and services. If you can keep customers thrilled with your designs, it is much easier to retain their business and the odds are good that they will refer others to your shop as well.
July 06, 2010

Off the Cuff: A Good Showroom Lets You Show Off Your Stuff: Part 3 of 3
In Parts I and 2 of this series, we look at some of the issues, challenges and benefits of having a good showroom at your place of business, tagging your samples to help your customers buy “up,” at store fixtures, the use of mannequins and how to effectively display decorated and undecorated samples.
June 07, 2010