Venit Pens Industry Marketing Book

March 22, 2011

Industry veteran Mark L. Venit, MBA, recently held a book signing for “The Business of T-Shirts” (inset) at ISS Atlantic City. The book contains eight sections and 40 chapters about starting and marketing a custom decorated apparel business.

A new book, written by industry marketing and management consultant Mark L. Venit, MBA and sponsored by GroupeSTAHL, is the first college-level textbook ever produced on the subject of starting and marketing a custom decorated apparel business.

“The Business of T-Shirts,” which was edited by Marcia Derryberry, editor in chief, Impressions, is targeted to decorated apparel businesses, as well as entrepreneurs in related fields such as signs, recognition, graphics arts, promotional products, and vehicle graphics.

Venit, a 40-year industry veteran as a business owner, executive, consultant, author and speaker, offers his real-world experience on developing a business plan, compensating and managing salespeople, customer service strategies, cost-effective advertising and promotional campaigns, and pricing, among other related topics.

The book contains eight sections and 40 chapters and also includes a handy guide to industry resources for start-up businesses.

Priced at $40, it contains practical, hands-on information to ensure your new company gets off on the right foot, as well as helping existing companies improve their sales and marketing techniques and strategies.

The book is available for sale at thebusinessoftshirts.com. — Deborah Sexton



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