Kerusso Announces Licensed Partnership with David C. Cook

January 06, 2010

Kerusso, Berryville, Ark., recently announced that it has been awarded an apparel license by David C. Cook Publishing for the book, "Crazy Love," by Francis Chan. The book has sold more than 500,000 copies and recently received the Gold Book Award from ECPA.

The license mean Kerusso will decorate and market the "Crazy Love" T-shirts, which will be sold at retail for $17.99 and feature the book's main theme, "God Is Love," on the front. The red shirt will be released this month to retailers nationwide, including more than 7,000 that Kerusso serves.

The back of the T-shirt features a Francis Chan quote from the book: "God is calling you to a passionate love relationship with himself. Because the answer to religious complacency isn't working harder at a list of do's and don'ts. It's falling in love with God. Read Matthew 22:37-40"

"As the response to and demand for 'Crazy Love' has risen, we sought a partner with the expertise in apparel marketing and distribution to extend the values and mission of the message," says Douglas Mann, senior director of marketing for David C. Cook. "Kerusso was the perfect partner for our objective."

For more information, visit kerusso.com. — J.L.



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