INDUSTRY NEWS

Impressions Unveils Enhanced Online Directory

January 29, 2010

Nielsen Business Media, publishers of Impressions, is pleased to announce that it has entered into an agreement with MediaBrains, an expert in online advertising, to build the new, enhanced Impressions Online Directory.

This directory is designed as a portal for businesses in the decorated apparel industry to achieve their marketing goals in a dedicated digital, online space. Screen printers, embroiderers, promotional product distributors, digital decorators and decorated apparel distributors will all benefit by using this directory, as it provides the ability to search for a wide range of products and services so that they can make informed, wise purchasing decisions.

For manufacturers and distributors, this enhanced directory also offers Featured Placement, which includes top priority on Search results pages with branded listings and a company profile page branded with a full-color logo, product links, press releases and product images. For more information on Featured Placement, contact Jay Steffey, Media Brains, at (866) 627-2467 ext. 2189, or e-mail Jay.Steffey@mediabrains.com.

Visit the new Impressions Online Directory at impressionsdirectory.com. — J.L.

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Impressions is the one-stop source for authoritative information and education on the decorated apparel business, including embellishing on wholesale apparel and promotional products. This
resource is crucial to apparel decorating professionals seeking to establish and grow a profitable decorated apparel business. Every issue of our decorated apparel magazine, both print and
online, is geared toward providing how-to instructions needed to perform the four major processes that comprise the decorating apparel industry marketplace — screen printing, embroidery,
heat-applied graphics and digital printing. Impressions also provides business and trend information unique to the decorated apparel and promotional products industry.

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