INDUSTRY NEWS

Hanes Imagewear Launches New Mobile Sites

February 24, 2011

Hanes Imagewear, Winston-Salem, N.C., a division of Hanesbrands Inc., recently announced plans to launch mobile sites for all three of its signature brands: Hanes, Champion and Outer Banks.

All three Hanes Imagewear brands now have mobile sites for smartphones, including iPhone, Android and Blackberry, as well as other mobile devices. Through the mobile sites, customers will be able to access the full brand catalogs and locate products by style or color with product locators. When customers go to the brand websites — haneslocator.com, championlocator.com and outerbankslocator.com — using their mobile device, the sites will auto-detect the device type and deliver appropriate content. Customers then can locate inventory of their favorite styles and colors at wholesale and with one quick tap can even call to place their order. Smartphone users will be able to set up an icon on their desktop for easier access, according to the company.

In addition, the company plans to launch an iPad app for its 2011 product catalogs, allowing customers to access digital versions of its printed catalogs. Hanes Imagewear also will increase its online marketing tool offerings, complete with a dedicated online “toolkit,” including functions to increase sales, according to the company.

For more information, visit hanesbullseye.com. — S.G.


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