Gildan Readies ‘I Support… 2.0’

April 04, 2011

On the heels of its announcement that Homeboy Industries, Los Angeles, was awarded $100,000 for being named the top charity in its inaugural “I Support …” program, Gildan Activewear, St. Michael, Barbados, recently announced plans to launch “I Support… 2.0” to further promote awareness of charitable donations.

Faced with overwhelming “I Support …” participation, Gildan will double the donation amount to $200,000 for the winning charity. This money will be funded by each purchase of the company’s SoftStyle Men’s and Ladies T-shirts (styles 64000 and 64000L, respectively).

The company again will ask participants to nominate their favorite charities via the “Tell Us Your Story” campaign, where they will be encouraged to and share how they are making positive impacts in the community, according to Garry Bell, vice president of global marketing, Gildan.

Offering a new dimension to the program, Gildan has partnered with Network for Good, a non-profit organization that facilitates online giving. The company will offer Gildan Good Cards, which will be distributed via e-mail to industry members with instructions on how they can be redeemed at GenuineGildan.com. The process will allow our customers and partners to designate which registered charities they want to receive a Gildan-funded donation.

“Utilizing Network for Goods’ robust platform and access to a database of over 1.2 million registered charities in the U.S., we can provide our industry members the chance to not only register their favorite charities for the opportunity to receive up to $50,000 from Gildan, but also the gratification of making an immediate $50 donation to the registered charity of their choice — on us,” Bell says.

Gildan also will host monthly “Chari-T Design Challenges,” where designers will submit designs for a spotlighted charity. The charity will receive 500 T-shirts printed with the winning design, while the winning designer will receive 500 blank T-shirts.

For more information, visit facebook.com/genuinegildan and enter the promo code “GILDAN” where requested. — J.L.



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