Colorfast Apparel Introduces Fashion Blanks

May 05, 2010

Colorfast Apparel, Los Angeles, recently launched its spring 2010 collection of fashion blanks in January at the Imprinted Sportswear Show, which was held in Long Beach, Calif.

The Colorfast collection includes basic knit tops and bottoms for women and men in the latest trend-driven silhouettes. What differentiates the brand is its ability to quickly bring quality fabrications to market at an affordable price, according to the company. Wholesale prices range from $3.50 for tanks and T-shirts to $18 for fleece. New styles will be available every three weeks.

"We knew there was a true need in the blanks market for what we've created, which are incredibly on-point styles, fabrications, garment treatments and washes at extremely competitive price points," says Scot Shandalove, president, Colorfast Apparel.

The debut collection includes about 30 styles, including women's and men's knits, fleece, wovens and women's leggings. Key styles include a burnout zip hooded thermal, oversized low-scoop neck tank and beach-inspired burnout crop top, all available in more than two-dozen colors.

The summer 2010 collection will be available in June and will offer an additional 40 styles.

Colorfast also will offer a Prepared For Dye (PFD) program that will allow customers to pick custom colors or washes, dyed to order and shipped direct. Initially, the program will offer fleece, but will soon expand to a full range of knits.

For more information, visit colorfastapparel.com. — J.L.



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