INDUSTRY NEWS

Carhartt Announces Virtual Sweepstakes

October 11, 2010

Carhartt Inc., Dearborn, Mich., has launched an online sweepstakes, “Built To Outperform,” promoting its new twill workwear.

According to the company, the online contest encourages users to enter the virtual "Carhartt Garage," put on a pair of virtual safety glasses and unscramble a message to find out if they are instant winners.

Prizes include a Ducati motorcycle, valued at $18,000 (grand prize), and instant win prizes, including Carhartt's new twill workwear styles, Apple iPhones, DeWalt tools, LCD flat screen TVs, and Apple MacBook Air laptop computers. As more users enter, more prizes are "unlocked" and become available to win.

The contest runs now through Dec. 31 and is open to U.S. residents only. Visit carharttsweeps.com to enter for a chance to win.

For more information, visit carhartt.com. — S.G.



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