INDUSTRY NEWS

Action Engineering Launches New Website

May 06, 2011

Action Engineering, Atlanta, recently launched a new e-commerce website created by online solutions provider Speartek, Atlanta.

The new site enables customers to browse and order from the company's product catalog, and it features images, specifications and technical information for each of Action Engineering's more than 8,000 products. The new site features a "quick view grid," which helps customers sort through each product category to find exactly what they need without spending hours searching through a catalog and filling out paper order forms, according to the company.

"I first met with Speartek at an Imprinted Sportswear Show, and was amazed at their depth of knowledge about our industry," says Erik Naftal, owner of Action Engineering. "They were a pleasure to work with, guiding us through the process of building an online store from our very large catalog of products. Speartek helped us enter a new arena of interaction with our customers, and we are all excited to see the impact of this new site."

For more information, visit actionengineering.com. — S.G.


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