Impressions magazine and the Imprinted Sportswear Shows (ISS) together provide business education and how-to instruction on the software and equipment needed to perform the four major processes that comprise today’s digitally driven decorated apparel marketplace — screen printing, embroidery, heat-applied graphics and digital decorating.

Here at impressionsmag.com, you can read useful technique and trend articles, explore educational opportunities, link to suppliers, network with other apparel decorators, acquire product information and more. Feel free to browse, and come back often.

Company Overview
Impressions Magazine online is a Nielsen Business Media publication and Nielsen eMedia production.
Nielsen Business Media penetrates and enlightens the apparel industry with print, face-to-face and online information. Nielsen eMedia enables Nielsen Business Media to publish in the fast-paced online market.

History
The first issue of Impressions magazine debuted in May 1977, and was the first publication to truly give a voice to a burgeoning industry that was defined by T-shirts, heat transfers and retail beach shops. In those early issues, the founding publisher called for the formal organization of the “imprinted sportswear” market and dedicated the pages of this magazine to educating readers on techniques, trends and business issues related to putting embellishments on T-shirts.

Impressions Today
Today, we refer to this $46 billion industry as the decorated apparel market and, while T-shirts remain the industry staple, the market encompasses any kind of decorated apparel or nonwearable promotional items. Impressions has earned its place as the industry’s leading publication for more than 30 years by continually adapting its focus to best serve the savvy apparel decorator.

Today, our brand includes the print magazine as well as our monthly digital edition, and many other digital publications. These include the Impressions Product Guide, the Impressions Newsletter, ecoImpressions for the eco-friendly decorating market, our Sourcebook Online, custom Tech Tips digital newsletters and more. Also, we sponsor the Imprinted Sportswear Shows (ISS), which are face-to-face events for industry professionals that include a comprehensive educational program developed by the editors of Impressions.

Associate Publisher: Laurie Gonz
Editor in Chief: Marcia Derryberry
Senior Editor: Terry Murphy
Managing Editor: Jamar Laster
Assistant Editor: Susie McManus
Account Executive: Jeanine Morgan
Inside Sales Account Executive: Diane Kennedy